NOVIOM LABS KNOWLEDGE CENTRE
Useful answers for better digital decisions.
Guides, explanations and practical tools based on the technologies, marketing channels and delivery decisions we work with.
SERVICES & GROWTH
Practical knowledge, organised around the work.
App Development
Product decisions, mobile technology, launch and improvement.
KNOWLEDGE AREAWeb Development
Platforms, bespoke systems, conversion and ongoing website improvement.
KNOWLEDGE AREAEcommerce
Store platforms, customer journeys, integrations and operations.
KNOWLEDGE AREASEO
Technical foundations, useful content, authority and measurement.
KNOWLEDGE AREAPaid Advertising
Google, Meta, ChatGPT Ads, landing pages and commercial measurement.
KNOWLEDGE AREAAI Search
AI visibility, entities, evidence, citations and structured information.
KNOWLEDGE AREASocial Media
Strategy, content, community, paid distribution and reporting.
LATEST KNOWLEDGE
What is Dart, and why is it used for app development?
A practical introduction to Dart, its development tools and why it is the language behind Flutter applications.
WEB DEVELOPMENTWhat is Laravel Livewire, and when should you use it?
A practical explanation of Livewire, the experiences it can create and when it is a sensible choice for a Laravel project.
APP DEVELOPMENTWhat is Unity, and why is it used for game development?
A practical introduction to Unity, its cross-platform game engine and when it is a sensible foundation for a mobile game.
WEB DEVELOPMENTRedis for queues, sessions and real-time application features
How Redis supports background jobs, shared sessions, rate limits and responsive product workflows.
WEB DEVELOPMENTHow Redis caching improves web application performance
How to select, expire and invalidate Redis cache entries without showing users stale or incorrect data.
WEB DEVELOPMENTWhat is Redis, and why use it in a web application?
A practical explanation of Redis and how it can improve speed, queues and temporary application state.
WEB DEVELOPMENTPostgreSQL backups, security and high availability
What a business should expect from PostgreSQL access controls, backups, recovery and resilient hosting.
WEB DEVELOPMENTHow to diagnose and improve PostgreSQL performance
A measured approach to PostgreSQL queries, indexes, connection use, maintenance and application performance.
WEB DEVELOPMENTHow should JavaScript be tested and maintained?
A practical JavaScript quality strategy covering unit tests, browser journeys, accessibility, dependencies and supported runtime behaviour.
WEB DEVELOPMENTPostgreSQL for JSON, geospatial and advanced application data
When PostgreSQL features such as JSONB, full-text search and PostGIS add genuine value to a web application.
WEB DEVELOPMENTHow to build secure JavaScript interfaces
Practical browser security covering untrusted content, API credentials, authentication, dependencies and the boundary between interface and server.
WEB DEVELOPMENTPostgreSQL vs MySQL for web applications
How to choose between PostgreSQL and MySQL based on data, queries, operations and the team that will maintain the application.
PLATFORMS
Work with the platform you have—or choose a better fit.
Clear guidance covering WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace and the tools businesses use to manage content and commerce.
WooCommerce
An ecommerce platform built on WordPress.
PLATFORM GUIDEShopify
A hosted ecommerce platform with managed infrastructure and a broad application ecosystem.
PLATFORM GUIDEWordPress
A widely used content-management platform for editable websites and publishing.
PLATFORM GUIDEElementor
A visual WordPress page builder used by many existing business websites.
PLATFORM GUIDEWix
A managed website platform combining visual editing, hosting and business tools.
PLATFORM GUIDEWebflow
A visual website development platform with managed hosting and a structured content management system.
PLATFORM GUIDESquarespace
A managed website builder focused on templates, visual editing and bundled business features.
TECH STACK
Understand what sits behind the product.
Backend
Mobile
Flutter
A cross-platform application framework for building iOS and Android products from one codebase.
TECHNOLOGY GUIDEDart
The programming language used by Flutter.
TECHNOLOGY GUIDEUnity
A real-time development engine for creating 2D and 3D games across mobile, desktop, console, web and immersive platforms.
Data
MySQL
A mature relational database used by many web applications and commerce platforms.
TECHNOLOGY GUIDEPostgreSQL
A capable open-source relational database with strong standards support and advanced data features.
TECHNOLOGY GUIDERedis
An in-memory data store commonly used for caching, queues and short-lived application state.
Frontend
Tailwind CSS
A utility-first CSS framework for building consistent responsive interfaces.
TECHNOLOGY GUIDEAlpine.js
A lightweight JavaScript framework for focused interactions in server-rendered pages.
TECHNOLOGY GUIDEJavaScript
The browser language used for interaction, animation and application behaviour.
TECHNOLOGY GUIDELivewire
A Laravel framework for interactive interfaces driven primarily from the server.
APIs & AI
TOOLS & CALCULATORS
Turn questions into useful numbers.
ROAS Calculator
Calculate return on ad spend, revenue per pound and estimated gross profit.
INTERACTIVE TOOLGoogle Ads Profit Calculator
Check whether your Google Ads are likely to be making money and see where performance may need attention.
INTERACTIVE TOOLApp Development Cost Estimator
Choose an app project type to see a clear starting investment.
INTERACTIVE TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
INTERACTIVE TOOLSEO ROI Calculator
Model the potential commercial effect of additional qualified organic traffic.
INTERACTIVE TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.