NOVIOM LABS KNOWLEDGE CENTRE
Useful answers for better digital decisions.
Guides, explanations and practical tools based on the technologies, marketing channels and delivery decisions we work with.
SERVICES & GROWTH
Practical knowledge, organised around the work.
App Development
Product decisions, mobile technology, launch and improvement.
KNOWLEDGE AREAWeb Development
Platforms, bespoke systems, conversion and ongoing website improvement.
KNOWLEDGE AREAEcommerce
Store platforms, customer journeys, integrations and operations.
KNOWLEDGE AREASEO
Technical foundations, useful content, authority and measurement.
KNOWLEDGE AREAPaid Advertising
Google, Meta, ChatGPT Ads, landing pages and commercial measurement.
KNOWLEDGE AREAAI Search
AI visibility, entities, evidence, citations and structured information.
KNOWLEDGE AREASocial Media
Strategy, content, community, paid distribution and reporting.
LATEST KNOWLEDGE
How to test and monitor an OpenAI API application
How evaluations, production monitoring and version control keep an AI feature useful as models, prompts and user behaviour change.
APP DEVELOPMENTOpenAI API safety, privacy and human oversight
Practical safeguards for data handling, prompt injection, inappropriate outputs and consequential AI-assisted decisions.
APP DEVELOPMENTOpenAI API costs, performance and model selection
How to control AI feature costs while balancing response quality, speed, context and business value.
APP DEVELOPMENTHow to plan an OpenAI API feature that creates genuine value
A structured way to define users, source data, success measures and safe fallbacks before building an AI feature.
APP DEVELOPMENTWhat is the OpenAI API, and what can a business build with it?
A practical overview of OpenAI API capabilities and the business workflows where carefully designed AI can add value.
APP DEVELOPMENTHow to test, document and maintain a REST API
A practical approach to REST API contracts, automated tests, documentation and safe long-term change.
APP DEVELOPMENTReliable REST API integrations: errors, webhooks and retries
How to build API integrations that cope with timeouts, duplicates, delayed webhooks and third-party outages.
APP DEVELOPMENTREST API authentication, security and permissions
How REST APIs protect accounts and business data through identity, authorisation, validation and abuse controls.
WEB DEVELOPMENTHow to maintain and test a Laravel Livewire application
A practical approach to automated tests, upgrades, accessibility and ongoing improvement in a Livewire application.
APP DEVELOPMENTHow do multiplayer, backends and live operations work with Unity?
What a Unity game needs beyond the client for accounts, multiplayer, leaderboards, content, economies and continued operation.
APP DEVELOPMENTHow should Dart applications be tested and improved?
A practical approach to Dart analysis, unit tests, profiling, dependencies and maintenance inside a long-lived Flutter product.
APP DEVELOPMENTHow to design REST APIs for mobile and web applications
Practical REST API design for predictable resources, validation, pagination, versioning and client experience.
PLATFORMS
Work with the platform you have—or choose a better fit.
Clear guidance covering WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace and the tools businesses use to manage content and commerce.
WooCommerce
An ecommerce platform built on WordPress.
PLATFORM GUIDEShopify
A hosted ecommerce platform with managed infrastructure and a broad application ecosystem.
PLATFORM GUIDEWordPress
A widely used content-management platform for editable websites and publishing.
PLATFORM GUIDEElementor
A visual WordPress page builder used by many existing business websites.
PLATFORM GUIDEWix
A managed website platform combining visual editing, hosting and business tools.
PLATFORM GUIDEWebflow
A visual website development platform with managed hosting and a structured content management system.
PLATFORM GUIDESquarespace
A managed website builder focused on templates, visual editing and bundled business features.
TECH STACK
Understand what sits behind the product.
Backend
Mobile
Flutter
A cross-platform application framework for building iOS and Android products from one codebase.
TECHNOLOGY GUIDEDart
The programming language used by Flutter.
TECHNOLOGY GUIDEUnity
A real-time development engine for creating 2D and 3D games across mobile, desktop, console, web and immersive platforms.
Data
MySQL
A mature relational database used by many web applications and commerce platforms.
TECHNOLOGY GUIDEPostgreSQL
A capable open-source relational database with strong standards support and advanced data features.
TECHNOLOGY GUIDERedis
An in-memory data store commonly used for caching, queues and short-lived application state.
Frontend
Tailwind CSS
A utility-first CSS framework for building consistent responsive interfaces.
TECHNOLOGY GUIDEAlpine.js
A lightweight JavaScript framework for focused interactions in server-rendered pages.
TECHNOLOGY GUIDEJavaScript
The browser language used for interaction, animation and application behaviour.
TECHNOLOGY GUIDELivewire
A Laravel framework for interactive interfaces driven primarily from the server.
APIs & AI
TOOLS & CALCULATORS
Turn questions into useful numbers.
ROAS Calculator
Calculate return on ad spend, revenue per pound and estimated gross profit.
INTERACTIVE TOOLGoogle Ads Profit Calculator
Check whether your Google Ads are likely to be making money and see where performance may need attention.
INTERACTIVE TOOLApp Development Cost Estimator
Choose an app project type to see a clear starting investment.
INTERACTIVE TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
INTERACTIVE TOOLSEO ROI Calculator
Model the potential commercial effect of additional qualified organic traffic.
INTERACTIVE TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.