NOVIOM LABS KNOWLEDGE CENTRE
Useful answers for better digital decisions.
Guides, explanations and practical tools based on the technologies, marketing channels and delivery decisions we work with.
SERVICES & GROWTH
Practical knowledge, organised around the work.
App Development
Product decisions, mobile technology, launch and improvement.
KNOWLEDGE AREAWeb Development
Platforms, bespoke systems, conversion and ongoing website improvement.
KNOWLEDGE AREAEcommerce
Store platforms, customer journeys, integrations and operations.
KNOWLEDGE AREASEO
Technical foundations, useful content, authority and measurement.
KNOWLEDGE AREAPaid Advertising
Google, Meta, ChatGPT Ads, landing pages and commercial measurement.
KNOWLEDGE AREAAI Search
AI visibility, entities, evidence, citations and structured information.
KNOWLEDGE AREASocial Media
Strategy, content, community, paid distribution and reporting.
LATEST KNOWLEDGE
How to build a Flutter app that works offline
How to plan local storage, synchronisation and conflict handling when a Flutter app must remain useful without a reliable connection.
WEB DEVELOPMENTIs Squarespace a good platform for ecommerce?
When Squarespace Commerce is a sensible fit, what to check before launch and when Shopify or WooCommerce may suit operations better.
APP DEVELOPMENTHow to improve Flutter app performance
A practical guide to diagnosing Flutter performance across rendering, state, images, lists, APIs and real devices.
WEB DEVELOPMENTWhen should a business move away from Wix?
The signs that Wix is limiting a website—and how to decide whether focused improvement or a controlled migration offers better value.
WEB DEVELOPMENTWhen should a business move away from Webflow?
How to recognise a genuine Webflow limitation, distinguish it from an implementation problem and plan a controlled migration when necessary.
WEB DEVELOPMENTIs Squarespace good for SEO?
What Squarespace provides for search visibility, what still needs deliberate work and when platform limitations genuinely matter.
APP DEVELOPMENTHow Flutter and Laravel work together
How a Flutter mobile interface and Laravel API divide responsibilities for accounts, shared data, integrations and administration.
WEB DEVELOPMENTIs Wix a good platform for ecommerce?
When Wix ecommerce is a sensible fit, what to check before launch and when Shopify or WooCommerce may provide a better operating model.
WEB DEVELOPMENTHow to plan a Webflow CMS website
How to structure Webflow collections, templates, references and editor responsibilities before the website fills with content.
WEB DEVELOPMENTSquarespace or Wix: which website builder should you choose?
A balanced comparison of Squarespace and Wix covering design, editing, features, ecommerce, ownership and future growth.
APP DEVELOPMENTHow to plan a Flutter app before development begins
A practical planning process for turning an app idea into a focused Flutter product with clear users, journeys, data and launch criteria.
WEB DEVELOPMENTIs Wix good for SEO?
What Wix provides for search visibility, what still needs deliberate work and why platform choice is only one part of SEO.
PLATFORMS
Work with the platform you have—or choose a better fit.
Clear guidance covering WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace and the tools businesses use to manage content and commerce.
WooCommerce
An ecommerce platform built on WordPress.
PLATFORM GUIDEShopify
A hosted ecommerce platform with managed infrastructure and a broad application ecosystem.
PLATFORM GUIDEWordPress
A widely used content-management platform for editable websites and publishing.
PLATFORM GUIDEElementor
A visual WordPress page builder used by many existing business websites.
PLATFORM GUIDEWix
A managed website platform combining visual editing, hosting and business tools.
PLATFORM GUIDEWebflow
A visual website development platform with managed hosting and a structured content management system.
PLATFORM GUIDESquarespace
A managed website builder focused on templates, visual editing and bundled business features.
TECH STACK
Understand what sits behind the product.
Backend
Mobile
Flutter
A cross-platform application framework for building iOS and Android products from one codebase.
TECHNOLOGY GUIDEDart
The programming language used by Flutter.
TECHNOLOGY GUIDEUnity
A real-time development engine for creating 2D and 3D games across mobile, desktop, console, web and immersive platforms.
Data
MySQL
A mature relational database used by many web applications and commerce platforms.
TECHNOLOGY GUIDEPostgreSQL
A capable open-source relational database with strong standards support and advanced data features.
TECHNOLOGY GUIDERedis
An in-memory data store commonly used for caching, queues and short-lived application state.
Frontend
Tailwind CSS
A utility-first CSS framework for building consistent responsive interfaces.
TECHNOLOGY GUIDEAlpine.js
A lightweight JavaScript framework for focused interactions in server-rendered pages.
TECHNOLOGY GUIDEJavaScript
The browser language used for interaction, animation and application behaviour.
TECHNOLOGY GUIDELivewire
A Laravel framework for interactive interfaces driven primarily from the server.
APIs & AI
TOOLS & CALCULATORS
Turn questions into useful numbers.
ROAS Calculator
Calculate return on ad spend, revenue per pound and estimated gross profit.
INTERACTIVE TOOLGoogle Ads Profit Calculator
Check whether your Google Ads are likely to be making money and see where performance may need attention.
INTERACTIVE TOOLApp Development Cost Estimator
Choose an app project type to see a clear starting investment.
INTERACTIVE TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
INTERACTIVE TOOLSEO ROI Calculator
Model the potential commercial effect of additional qualified organic traffic.
INTERACTIVE TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.