PRACTICAL CALCULATOR
Are your Google Ads making money?
Enter a few figures from your Google Ads account and sales data to see whether the campaign is covering its real costs.
INDICATIVE RESULT
How the profit check works
The calculator multiplies customers by average revenue to estimate attributed revenue. It applies your gross margin, then subtracts advertising spend and management costs. A negative result suggests the campaign may be losing money; a small positive result means the return may be vulnerable to normal changes in cost or lead quality.
Why ROAS is not enough
ROAS divides attributed revenue by ad spend, but revenue is not profit. A campaign with a high ROAS can still lose money when product or delivery costs and management fees are included. The break-even ROAS shows the approximate return needed to cover the costs entered.
Use reliable figures
Only include customers and revenue that can reasonably be attributed to Google Ads. This remains an indicative commercial check: refunds, repeat purchases, customer lifetime value, sales costs, tax and overheads may change the true result.