PRACTICAL CALCULATOR
Conversion Rate Calculator
Calculate what percentage of visitors, leads or users completed the action you are measuring.
INDICATIVE RESULT
The calculation
Conversion rate equals conversions divided by total opportunities, multiplied by 100. For example, 150 enquiries from 5,000 visits is a 3% conversion rate.
Choose a meaningful conversion
A download, lead, purchase and retained customer have different values. Segment by page, campaign and audience before deciding whether a blended rate is good or bad.