NOVIOM LABS KNOWLEDGE CENTRE
Useful answers for better digital decisions.
Guides, explanations and practical tools based on the technologies, marketing channels and delivery decisions we work with.
SERVICES & GROWTH
Practical knowledge, organised around the work.
App Development
Product decisions, mobile technology, launch and improvement.
KNOWLEDGE AREAWeb Development
Platforms, bespoke systems, conversion and ongoing website improvement.
KNOWLEDGE AREAEcommerce
Store platforms, customer journeys, integrations and operations.
KNOWLEDGE AREASEO
Technical foundations, useful content, authority and measurement.
KNOWLEDGE AREAPaid Advertising
Google, Meta, ChatGPT Ads, landing pages and commercial measurement.
KNOWLEDGE AREAAI Search
AI visibility, entities, evidence, citations and structured information.
KNOWLEDGE AREASocial Media
Strategy, content, community, paid distribution and reporting.
LATEST KNOWLEDGE
Do WordPress security plugins make a website secure?
What WordPress security plugins can help with, what they cannot fix and the wider controls a properly maintained business website needs.
WEB DEVELOPMENTChoosing the right AWS services for a web application
How to select a restrained AWS architecture for compute, databases, storage, queues and delivery.
WEB DEVELOPMENTMySQL vs PostgreSQL: which database should your project use?
A balanced comparison of MySQL and PostgreSQL based on application requirements, operations, team experience and long-term ownership.
WEB DEVELOPMENTHow to choose a WordPress plugin without creating future problems
A practical checklist for assessing WordPress plugin quality, compatibility, ownership, cost and long-term maintenance before installation.
WEB DEVELOPMENTWhat is AWS, and when should a business use it?
A practical introduction to Amazon Web Services and when its breadth, scale and governance capabilities justify the complexity.
WEB DEVELOPMENTWhat is MySQL, and why is it used for web applications?
A practical introduction to MySQL, the problems it solves and why it remains a dependable database for websites and business applications.
WEB DEVELOPMENT10 of the best WordPress plugins for business websites
Ten established WordPress plugins worth considering for ecommerce, SEO, forms, security, backups and site management—with guidance on when each one is actually useful.
WEB DEVELOPMENTScaling and monitoring applications on DigitalOcean
How to grow DigitalOcean-hosted applications using measured capacity, stateless services, queues and useful monitoring.
WEB DEVELOPMENTDigitalOcean managed databases, backups and security
What managed databases simplify on DigitalOcean and which security and recovery responsibilities remain with the application owner.
WEB DEVELOPMENTHosting a Laravel application on DigitalOcean
The practical components of a secure Laravel deployment on DigitalOcean, from web traffic and workers to storage and releases.
WEB DEVELOPMENTDigitalOcean App Platform vs Droplets
How to choose between managed application deployment and virtual-server control on DigitalOcean.
WEB DEVELOPMENTWhat is DigitalOcean, and when should a business use it?
A practical overview of DigitalOcean cloud hosting and when its clearer infrastructure model suits a web application.
PLATFORMS
Work with the platform you have—or choose a better fit.
Clear guidance covering WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace and the tools businesses use to manage content and commerce.
WooCommerce
An ecommerce platform built on WordPress.
PLATFORM GUIDEShopify
A hosted ecommerce platform with managed infrastructure and a broad application ecosystem.
PLATFORM GUIDEWordPress
A widely used content-management platform for editable websites and publishing.
PLATFORM GUIDEElementor
A visual WordPress page builder used by many existing business websites.
PLATFORM GUIDEWix
A managed website platform combining visual editing, hosting and business tools.
PLATFORM GUIDEWebflow
A visual website development platform with managed hosting and a structured content management system.
PLATFORM GUIDESquarespace
A managed website builder focused on templates, visual editing and bundled business features.
TECH STACK
Understand what sits behind the product.
Backend
Mobile
Flutter
A cross-platform application framework for building iOS and Android products from one codebase.
TECHNOLOGY GUIDEDart
The programming language used by Flutter.
TECHNOLOGY GUIDEUnity
A real-time development engine for creating 2D and 3D games across mobile, desktop, console, web and immersive platforms.
Data
MySQL
A mature relational database used by many web applications and commerce platforms.
TECHNOLOGY GUIDEPostgreSQL
A capable open-source relational database with strong standards support and advanced data features.
TECHNOLOGY GUIDERedis
An in-memory data store commonly used for caching, queues and short-lived application state.
Frontend
Tailwind CSS
A utility-first CSS framework for building consistent responsive interfaces.
TECHNOLOGY GUIDEAlpine.js
A lightweight JavaScript framework for focused interactions in server-rendered pages.
TECHNOLOGY GUIDEJavaScript
The browser language used for interaction, animation and application behaviour.
TECHNOLOGY GUIDELivewire
A Laravel framework for interactive interfaces driven primarily from the server.
APIs & AI
TOOLS & CALCULATORS
Turn questions into useful numbers.
ROAS Calculator
Calculate return on ad spend, revenue per pound and estimated gross profit.
INTERACTIVE TOOLGoogle Ads Profit Calculator
Check whether your Google Ads are likely to be making money and see where performance may need attention.
INTERACTIVE TOOLApp Development Cost Estimator
Choose an app project type to see a clear starting investment.
INTERACTIVE TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
INTERACTIVE TOOLSEO ROI Calculator
Model the potential commercial effect of additional qualified organic traffic.
INTERACTIVE TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.