NOVIOM LABS KNOWLEDGE CENTRE
Useful answers for better digital decisions.
Guides, explanations and practical tools based on the technologies, marketing channels and delivery decisions we work with.
SERVICES & GROWTH
Practical knowledge, organised around the work.
App Development
Product decisions, mobile technology, launch and improvement.
KNOWLEDGE AREAWeb Development
Platforms, bespoke systems, conversion and ongoing website improvement.
KNOWLEDGE AREAEcommerce
Store platforms, customer journeys, integrations and operations.
KNOWLEDGE AREASEO
Technical foundations, useful content, authority and measurement.
KNOWLEDGE AREAPaid Advertising
Google, Meta, ChatGPT Ads, landing pages and commercial measurement.
KNOWLEDGE AREAAI Search
AI visibility, entities, evidence, citations and structured information.
KNOWLEDGE AREASocial Media
Strategy, content, community, paid distribution and reporting.
LATEST KNOWLEDGE
How to improve PHP application performance
A practical approach to diagnosing PHP performance across code, database queries, caching, queues and infrastructure.
WEB DEVELOPMENTPHP or Node.js: how should you choose a backend?
A balanced comparison of PHP and Node.js across application structure, concurrency, ecosystem, deployment and team ownership.
WEB DEVELOPMENTHow do PHP and Laravel work together?
The difference between PHP and Laravel, what the framework adds and why using established conventions benefits a business application.
WEB DEVELOPMENTIs PHP still relevant for modern web applications?
Why PHP remains commercially relevant, what has changed in the language and when another backend may be a better fit.
WEB DEVELOPMENTWhat is PHP, and why is it used for web development?
A practical explanation of PHP, what happens when it serves a web request and why it remains a widely supported backend language.
APP DEVELOPMENTWhy use Flutter for an ecommerce app?
How Flutter can create a branded mobile-commerce experience connected to Shopify, WooCommerce or a bespoke ecommerce backend.
APP DEVELOPMENTWhat ongoing maintenance does a Flutter app need?
The practical work required to keep a Flutter app supported, secure and useful after its first app-store release.
APP DEVELOPMENTHow do you publish a Flutter app to Apple and Google?
What happens between a finished Flutter build and public release, including accounts, signing, listings, privacy, testing and review.
APP DEVELOPMENTHow to build an accessible Flutter app
Practical Flutter accessibility guidance covering semantics, text scaling, contrast, touch targets, screen readers and testing.
APP DEVELOPMENTHow should a Flutter app be tested?
A practical testing strategy for Flutter covering business logic, widgets, complete journeys, devices, APIs and release confidence.
APP DEVELOPMENTHow do push notifications work in a Flutter app?
What businesses need to plan for Flutter push notifications, including permission, targeting, deep links, delivery and measurement.
WEB DEVELOPMENTWhen should a business move away from Squarespace?
How to recognise a genuine Squarespace limitation, decide whether improvement is enough and plan a migration without losing valuable content.
PLATFORMS
Work with the platform you have—or choose a better fit.
Clear guidance covering WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace and the tools businesses use to manage content and commerce.
WooCommerce
An ecommerce platform built on WordPress.
PLATFORM GUIDEShopify
A hosted ecommerce platform with managed infrastructure and a broad application ecosystem.
PLATFORM GUIDEWordPress
A widely used content-management platform for editable websites and publishing.
PLATFORM GUIDEElementor
A visual WordPress page builder used by many existing business websites.
PLATFORM GUIDEWix
A managed website platform combining visual editing, hosting and business tools.
PLATFORM GUIDEWebflow
A visual website development platform with managed hosting and a structured content management system.
PLATFORM GUIDESquarespace
A managed website builder focused on templates, visual editing and bundled business features.
TECH STACK
Understand what sits behind the product.
Backend
Mobile
Flutter
A cross-platform application framework for building iOS and Android products from one codebase.
TECHNOLOGY GUIDEDart
The programming language used by Flutter.
TECHNOLOGY GUIDEUnity
A real-time development engine for creating 2D and 3D games across mobile, desktop, console, web and immersive platforms.
Data
MySQL
A mature relational database used by many web applications and commerce platforms.
TECHNOLOGY GUIDEPostgreSQL
A capable open-source relational database with strong standards support and advanced data features.
TECHNOLOGY GUIDERedis
An in-memory data store commonly used for caching, queues and short-lived application state.
Frontend
Tailwind CSS
A utility-first CSS framework for building consistent responsive interfaces.
TECHNOLOGY GUIDEAlpine.js
A lightweight JavaScript framework for focused interactions in server-rendered pages.
TECHNOLOGY GUIDEJavaScript
The browser language used for interaction, animation and application behaviour.
TECHNOLOGY GUIDELivewire
A Laravel framework for interactive interfaces driven primarily from the server.
APIs & AI
TOOLS & CALCULATORS
Turn questions into useful numbers.
ROAS Calculator
Calculate return on ad spend, revenue per pound and estimated gross profit.
INTERACTIVE TOOLGoogle Ads Profit Calculator
Check whether your Google Ads are likely to be making money and see where performance may need attention.
INTERACTIVE TOOLApp Development Cost Estimator
Choose an app project type to see a clear starting investment.
INTERACTIVE TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
INTERACTIVE TOOLSEO ROI Calculator
Model the potential commercial effect of additional qualified organic traffic.
INTERACTIVE TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.