WEB DEVELOPMENT / SELECTED WORK
Dance & Beyond
A modern dance-school website designed to grow visibility, simplify class discovery and turn more visitors into new customers.
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THE BRIEF
More families discovering dance.
Dance & Beyond wanted to increase the school’s exposure with a more modern website that was welcoming, easy to navigate and focused on converting visitors into new customers. The new experience also needed to connect with the school’s existing class-booking software and support the sale of branded merchandise online.
THE SOLUTION
Classes, bookings and shopping connected.
We built a responsive WordPress website in Elementor with clear routes into children’s classes, adult classes, workshops and trial bookings. We connected the customer journey to Dance & Beyond’s class-booking software and added WooCommerce, giving the team an integrated ecommerce area for selling merchandise alongside its core class offering.