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Pay Per Click Advertising

Maximise leads and sales with an effective PPC campaign

Pay per click advertising

Pay per click is a highly efficient and cost-effective way of advertising on search engines. Pay per click is highly targetted, meaning you are more likely to attract better customers to your website who are more likely to engage in your services. With Pay Per Click you only pay when a user clicks on your ad, plus you get to set the spending limit meaning you are in complete control over your budget and you’ll never overspend.

How can pay per click advertising help you?

Pay Per Click advertising is highly targetted, meaning you can set the audience that you would like to show up for including keywords, age and location. Pay Per Click is one of the fastest ways to reach the top of the SERP (Search engine results pages), while many deem organic search (SEO) as being more beneficial, it can be very time consuming and competitive. Pay Per Click allows businesses to show up almost immediately when a user searches for their services. This can be done through keyword targeting, where advertisers select the relevant keywords that potential customers might be using.

One of the most popular paid search platforms is Google Ads, which is separated into 4 main areas paid search, shopping, display and remarketing.

Pay Per Click Advertising

Paid Search

Refers to the sponsored results at the top of the search results page

Shopping

Appears in the sponsored results, but also includes a product image and price, unlike paid search which is just text ads.

Display

Text or graphics that appear on third-party websites, very good for targeting specific audiences by piggybacking off the success of an already popular website.

Remarketing

Remarketing is targetting customers that have already visited your website, especially effective for e-commerce websites, covert window shoppers into customers.

Why use Noviom Labs for your pay per click advertising

Unlike many other agencies, we take our time to ensure that you get the results you want, we focus on researching your audience and ensuring that we maximise returns, lets take a look at out process;

Find out more about pay per click with noviom Labs

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